The Snoqualmie Valley Record’s job is to tell the story of Snoqualmie, North Bend, Fall City, Preston and Carnation to our print and digital audience.

Part of that mission is to also help local business and nonprofit partners tell their own story as they promote their unique products, services and brands to potential customers in the Valley and beyond.

In an effort to help the Valley business community, the Valley Record and Sound Publishing’s King County News Group will be holding a branding, marketing and advertising seminar at the Snoqualmie Inn on Snoqualmie Ridge. The 7th annual “Sound Edge” seminar is presented by Sound Publishing’s management team and is held at a number of venues all over the Puget Sound. The seminars are formatted to guide small- to medium-sized businesses toward more strategic marketing, branding and advertising plans and to build new outreach objectives during this dynamic and still challenging post-Covid environment.

The 2022 “Sound Edge” event was the first ever in Snoqualmie Valley. This year’s Snoqualmie Valley Sound Edge event will be held on Aug. 22 at Snoqualmie Inn, 35228 Snoqualmie Parkway.

Hosted by Valley Record General Manager William Shaw and presented by Sound Publishing Vice President and Everett Daily Herald Publisher Rudi Alcott, last year’s free event was attended by a diverse group of Valley businesses and nonprofits including owners and principles from regional and local tourism, to insurance, financial, healthcare, real estate, hospitality, HVAC, entertainment, theatrical arts and a nonprofit downtown association.

Last year’s seminar outlined best practices that most small businesses can do, such as analyzing the local marketplace, strengths, weaknesses, opportunity and threats — both in your own business and the competition, discovering or rediscovering your target audience, setting marketing goals and objectives, defining your key marketing message, allocating a marketing budget and outlining marketing and branding tactics.

• Who should attend? Professionals involved in marketing, branding and advertising decisions and strategies for small- to medium-sized businesses.

• Location: Snoqualmie Inn, 35228 Snoqualmie Parkway, Snoqualmie, WA 98065.

• Date: Tuesday, Aug. 22

• Time: 8 a.m. to 9:30 a.m.

• Cost: Free!

• Results: Potential savings and increased market share.

• Breakfast will be served.

• SIGN UP TODAY: www.soundpublishing.com/events

• Contact William Shaw for more information: 425-453-2710 or wshaw@soundpublishing.com

• Other Sound Edge Seminar dates/venues are available in South King County and in Snohomish County.

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William Shaw is general manager of the Snoqualmie Valley Record. Contact wshaw@soundpublishing.com.